Your explainer video could end up being the most effective tool in your marketing arsenal. Answering some key questions before writing your explainer video script will help give you the results you're looking for.
Read MoreA screencast is a video that shows a website or app being used. Whether it’s being used for marketing, sales, or training, a screencast is an effective way of explaining how the software works.
Here are five keys to making a polished screencast video.
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In a recent post, we gave you a quick explanation of what an explainer video is—a way to tell a story about your brand and make an emotional connection with your audience. It's important that you grasp the concept before you dive headlong into the explainer-video-making process, but understanding the larger goal doesn't necessarily help you figure out how to flesh out a finished product.
Read MoreAn explainer video is a great way to explain a product or service – especially ones that are particularly different or innovative. But how do you actually create an explainer video?
We’ve broken it down into 7 steps…
Read MoreIn-house vs. Outsource. Here we cover the pros and cons of creating an explainer video in-house.
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