When it comes to getting an explainer video for your business, it's never been easier to create something in-house. But, of course, there are some draw-backs. Here's our list of the pros and cons of making an explainer video in-house.
Making a video in-house is usually a lot less expensive than hiring a professional studio to do it for you. Of course, this doesn't account for the hours it takes you to make it.
By doing a video in-house, you eliminate a lot of the back-and-forth that goes into each step of the process, since you are your own client, and you have complete control.
If you make a video in-house, everything gets done on your time. You don't have to wait for the various deliverables a studio make (i.e. Script, Storyboard, Voiceover). Everything is on your schedule. If you want something done today, it's up to you to make it happen.
You're the Expert
Since you know more about your product than anyone, you don't need to learn any new material. And you don't need to teach someone else all about your product.
Sure, an in-house video might be cheaper, but where it saves you in dollars, it'll likely cost you in quality. After all, you probably don't make explainer videos for a living.
While there are some online tools specially for explainer videos, they are very limited in what they can do. Chances are, you're you not going to take hundreds of hours to master a more robust tool, like After Effects.
There's a lot that goes into making a good explainer video. Obviously, not spending enough time on it, could make it bad. But without experience, it's hard to know how to efficiently use your time to make it really good (similar to writer's block).
You're the Expert
Since you are such an expert on your product, it's tough to know when/if your video will be too advanced (or too confusing) for your target audience. This is often called The Curse of Knowledge.