The Complete Video Marketing Toolkit

Video is quickly becoming one of the best marketing tools at a business's disposal. But with so many different types of videos, and so many different platforms, it gets a little tricky figuring out how to actually use video as part of your marketing funnel.

This guide breaks down every type of marketing video you could ever want, and tells you when and where to use them.

Explainer video

What's it for: Converting website visitors into paying customers

Where to use it: On your homepage/landing page

When to use it: If your product/service is unique and you want to explain it in a way that's easily understood, and that people will remember.

Teaser video

What it's for: Building excitement around something new

Where to use it: Social Media, Blog

When to use it: When you are releasing a new and noteworthy product or a major update to an existing product.

Testimonial video

What it's for: Building trust from potential clients

Where to use it: Email, Website

When to use it: When someone understands the gist of what you do, but wants validation that it will be worth the cost.

Help video

What it's for: Helping customers use your product

Where to use it: Product Page, Support Page, Documentation

When to use it: If you have a product or feature that requires your users to do anything they’ve never done before.

Informative Video

What it’s for: Sharing knowledge and building leads

Where to use it: Landing Page, Website, Blog

When to use it: If you have some useful knowledge that you want to share in hopes of building trust and building leads.

Culture Video

What it's for: Building your brand and attracting new talent

Where to use it: About Page, Job Page, Social Media

When to use it: If you have a really cool place to work and you want to show it off.

Retargeting Video

What it’s for: Reminding people about your brand

Where to use it: YouTube + Google AdWords

When to use it: After someone has visited your site, you can have them automatically targeted to see your Retargeting Video as an ad when they are on YouTube.