5 Ways to Put Your Explainer Video to Work

So, you have an awesome video. Now what? Too often, a company will produce a high quality video only to leave it hidden somewhere, gathering dust. Here are 5 ways to get the most out of the video you have:

1. Landing Page
If you have a video that clearly and concisely explains what you do, shouldn’t it be the first thing people see when they visit your site? People would rather be told about your product or service, than have to sift through your site to understand what you’re selling. And videos have been proven to increase conversion rates.

2. Email Campaigns
If you have a short and interesting video, then people won’t feel as if their being spammed when you send it to them, as long as your video is relevant to them. No video (or product) is for everyone, so target strategically.

3. Face to Face
Videos can transcend the digital realm and make their way into face to face meetings and presentations. This will help you make your point faster and more effectively. Use it as an opener, and then elaborate on the details.

4. Social Media
Sharing your video on your Blog, YouTube, Facebook, Twitter, and LinkedIn is obvious. But unless you have a steady following already, your video isn’t likely to gain much traction on it’s own. Spend some extra time to find and think of tags and hashtags (#dontoverdoit #thatstheworst #hashtag) to make your video more findable. Also, be creative with how you present your video to the cyber world. ”How To (Insert Your Solution Here)” is more enticing than “Watch our new video about us!"

5. Paid Advertising
And of course, you can always pay for advertising. Every major Social Network has strong advertising tools that allow you to target very specific groups of people (i.e. Men in their 30s, from Orange County, interested in Technology). In our experience, YouTube offers the greatest bang for the buck - especially since it is solely a video platform.

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