There’s nothing worse than dropping good money on something and then never using it - or at least not getting your money’s worth. I bought a 2 year gym membership from Costco a while back. The first couple months I went regularly, and after that… well, you know how the story goes. To help your explainer video avoid the same fate as my gym membership, here are 5 ways to put your video to work!
1. Embed that sucker on your homepage
An explainer video is designed to briefly explain what your business does. This makes it a great way for you to introduce new visitors to your brand. The details, specs, pricing, etc, can come later. Use the video as a way to whet their appetite.
For embedding video, we recommend checking out Wistia.
2. Direct email. Like a boss!
Let’s say you’re pitching your product, through email, to a CEO. It’s safe to assume their inbox is flooded. But you can make your email standout from the crowd by keeping it short and simply linking your video, with a reason for them to watch.
For example: “We might be able to save you 30% on XYZ's electricity bill. We made a one minute video to explain how this works.” No guarantees that they’ll watch it, but you’ve definitely increased the odds of getting their attention.
3. Use it in real life
“So, what do you do for a living?” is very common ice breaker when meeting someone for the first time. Instead of answering people with the usual elevator pitch that goes in one ear and out the other, pull out your iPhone and show them what you do!
Some of the most random people can make the best connections for you, so don’t waste an opportunity to effectively explain your business to someone who is asking about it.
4. Ride the Social Waves
Share your explainer video on Facebook, Twitter, LinkedIn (and/or whatever other social networks). You might want to use your personal accounts in addition to your business accounts, to help broaden your reach.
Once that’s done, you should keep an eye on social trends within your industry/niche. Let’s pretend your company makes project management software for construction teams. When some random guy tweets about how much he hates doing daily reports, you can be right there to tweet back, “Daily reports do suck. Lucky for you, we make them suck less: (video link)”.
In this situation, you should use the native link to the video (i.e. not a link to where it’s embedded on your site). This will usually allow it to be playable from right there within whatever social network you’re on. Which means people will actually pick up what you’re putting down.
5. Pull out your wallet for some Paid Advertising
If you want to get your video in front of even more people and you’ve got some extra cash, there are a few good options for paid advertising.
If you followed our advice of embedding the video on your homepage, you might want to try pumping some money into PPC advertising (such as Google AdWords) to direct traffic to the site where they will see the video. This approach can be even more effective when you have a landing page that is optimized for conversions and solid ad campaign set-up.
Did we miss anything? If so, let us know in the comments!