Jockey, one of the leading underwear brands in the world, came to Wick Video looking for help explaining their volumetric bra, and their "revolutionary, patented sizing system."
The Challenge
source: http://www.jockey.com/brafitkit
Jockey's new sizing system relies on volume, rather than traditional bra measurements. Customers can order a "Fit Kit" that allows them to accurately measure their breast size in the comfort of their own home.
While we were thrilled to be working with a huge name-brand, we knew that creating an animated video about bras was going to be a challenge. The video had to be fun and informative, while remaining modest. And we had to demonstrate how the actual sizing process works, without showing a full-on breast. That's like demonstrating how to make a PB&J without showing the bread.
The Solution
Needless to say, our creative team rose to the challenge and created a fun, rhyming, informative, safe-for-work animated story. Here's the result:
