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"Bra"nimation: An Explainer Video for Jockey Bras

Jeremy Wick March 25, 2015

Jockey, one of the leading underwear brands in the world, came to Wick Video looking for help explaining their volumetric bra, and their "revolutionary, patented sizing system."

The Challenge

source:  http://www.jockey.com/brafitkit

source: http://www.jockey.com/brafitkit

Jockey's new sizing system relies on volume, rather than traditional bra measurements. Customers can order a "Fit Kit" that allows them to accurately measure their breast size in the comfort of their own home.

While we were thrilled to be working with a huge name-brand, we knew that creating an animated video about bras was going to be a challenge. The video had to be fun and informative, while remaining modest. And we had to demonstrate how the actual sizing process works, without showing a full-on breast. That's like demonstrating how to make a PB&J without showing the bread.

 

The Solution

Needless to say, our creative team rose to the challenge and created a fun, rhyming, informative, safe-for-work animated story. Here's the result:

 
 
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Videos That Explain Stuff - Wick Video

We create short videos for businesses and organizations.

Wick Video | 415 N Tejon St, Colorado Springs, CO, 80903, United States

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