TurnKey Mortgage Solutions came to Wick Video, looking for a video that could quickly explain what differentiates their lending service from that of a big bank. They also wanted something that would convey their fun and down-to-earth personalities and company culture. Here's the explainer video we made for them...
Read MoreExplainer videos are awesome because they allow people to quickly understand an idea without much effort on their end. When done right, an explainer video can lead to a higher conversion rate and better retention among prospective clients.
So, should every business and start-up have an explainer video?
Focus on what you do best. You can develop new skills or add new features, but focus on what makes you great in the first place.
Focus on your niche. You can sell to people outside your niche, but focus on the people who need you most.
If you know about our company, you probably know we are big on telling stories.
After writing nearly a hundred stories for different companies, I’ve learned something very insightful and seemingly backwards:
The best story for your company probably isn't even about your company.