We'll all be sitting around tables with family and friends tomorrow, enjoying good food, good conversation, and another good year. A year that, for many businesses, has been made even better by online videos.
Whether you've seen first-hand the boost that videos can give to your bottom line or are still considering a sales or explainer video to help get your brand, join us while we express our gratitude to the medium of video and the bounty it can bring.
1. Online Video is Fun to Make and Fun to Watch
Let's face it: video is plain old fun. The impulse to tell stories, and to be an audience to others' stories, is a fundamental part of being human, and it brings us a lot of joy. Here at Wick Video, we're grateful that we get to spend our days engaged in creating compelling stories for our clients.
Our clients, meanwhile, are grateful to see their stories being told, and to see the results that a well-told story can deliver for their brand. Their audiences are grateful for marketing efforts that are both entertaining and informative—for the opportunity to enjoy themselves while learning more about ways they can create more value for their own companies and/or in their own lives.
2. Nothing is as Shareable as a Great Video
There are many ways to tell a story, but stories that are told through the magic of online video end up being seen and enjoyed way more than others. We're thankful that the videos we make are shared far and wide via social media, email, and via other online sources, helping our clients increase their reach and giving them all the more reason to trust us with their own brand.
Seeing others appreciate the work you do is an unbeatable experience. Every time one of our videos is shared, it's a confirmation that we've done our job right and an affirmation that we're creating real value for clients and end-users alike. We can't think of a better target for our gratitude.
3. Video Drives More Sales Than Any Other Marketing
Finally, we—and our clients—are thankful for the measurable increases in sales, revenue, and marketing cost-effectiveness that our videos achieve. While storytelling through video is fun, and while seeing our videos shared fills our insides with good feelings, at the end of the day it's the external results that matter. Those are the benefits of video that help our clients make the most of their business, and that keep our team in high demand.
Customers who watch videos—the right videos—are 64-85% more likely to make a purchase than those who don't. That statistic makes all the fun of producing shareable video content well worthwhile from a dollars-and-cents perspective, and means we're able to provide substantial value to our clients each and every time. We're grateful for the opportunity to do what we love and have it matter so much, and we love helping our clients do the same.