The Explainer Video That Paid For Itself: Crowd Park

Crowd Park came to us looking for a video to help pitch their idea at a hackathon in Los Angeles. The theme of the hackathon was parking... more specifically, "How can Los Angeles outdoor surface parking lots be repurposed to increase their variety of uses, or aesthetic value, while enabling parking in the city?"

The team at Crowd Park gave us a lot of creative freedom in the creation of the video... so we decided to use monsters instead of - you know - actual people. This made the video a little more fun, and a lot more memorable. Here's the video:

There was a $15,000 cash prize for the best idea (selected by the judges) and a $2,500 cash prize for the most popular choice (voted on by everyone else). Crowd Park won both, for a grand total of $17,500 - more than a 350% return on what they paid for the video! And, of course, the video has plenty of value still to come...


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